Why do marketers seemingly only talk about Google?

I started working in the Digital Marketing industry in early 2015. However, I've been obsessed with keeping up with technology trends since I bought my first desktop in 2004. Every single day (literally), there is a new trend that seems to enter the market place. These trends can come in the form of thought leaders, conferences, blogs, social media, and of course - speculation.

What impact will the Google Pixel have on search? Google removed the sidebar for paid search in the SERP, will CPC skyrocket? Google is going to begin prioritizing the mobile website for it's search index, if my site is mobile-friendly...is that enough? The list clearly goes on and on.

This screenshot shows Google's steady year over year growth. Granted, this is visibility into the stock. Regardless, the growth continues to rise which ties into the trends we are seeing in Google's dominance of Global Global Search Growth.

This screenshot shows Google's steady year over year growth. Granted, this is visibility into the stock. Regardless, the growth continues to rise which ties into the trends we are seeing in Google's dominance of Global Global Search Growth.

The real trend, and the one word that you noticed in every one of those questions above? Google.

Google is dominating the Global Search market. This number will be over 80% by the end of 2017!

Google is dominating the Global Search market. This number will be over 80% by the end of 2017!


If there is one thing that we know, it's that Google isn't going anywhere. Every single industry statistic shows an incredibly fast paced growth in searchers that are using Google, with Yahoo! and Bing not being able to keep up regardless of their efforts.

Is it possible to stay ahead of Google's Core Algorithm? How much of your marketing budget should be allocated to digital? Do people actually click on paid search ads? I'm going to start using this platform to push out more content, not necessarily answers to these questions, but certainly my point of view backed by statistics and recent trends. Stay tuned!

Mike